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LEGO Can it Stay Ahead of the Game?

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LEGO began in 1932 as a furniture workshop founded by Ole Kirk Christiansen, who grew up in poverty. He started working in agriculture at six and later became a carpenter. In the late 1920s, he established a carpentry shop producing household items. Despite setbacks, including two workshop fires and WWII, Christiansen maintained his business.

Post-WWII, LEGO transitioned to plastic toy manufacturing, acquiring a plastic injection molding machine in 1947. This shift was challenging but led to the creation of durable plastic bricks. By the mid-1990s, LEGO faced financial troubles but refocused on core products, leading to growth. Strategic moves included partnerships with Star Wars and Warner Bros. Today, LEGO adapts to market changes, blending simplicity with digital innovation, and continues to thrive globally.